Spongebob Stuff Featured in Walmart This Month to Celebrate 10th Anniversary
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Spongebob Stuff Featured in Walmart This Month to Celebrate 10th Anniversary 3/12/09
Spongebob Shops, Merchandise Featured in Walmart Stores Nationwide This March
in Celebration of Spongebob Squarepants' 10th Anniversary
NEW YORK, March 12 /PRNewswire/ -- Nickelodeon will celebrate SpongeBob
SquarePants' 10th Anniversary this March by providing Walmart customers with
unique in-store experiences and the biggest, happiest assortment of SpongeBob
merchandise. For the entire month, a SpongeBob shop--"the Happy
Place"--featuring SpongeBob apparel, DVDs, music, electronic, toys, books
and other products, will spring to life in Walmart stores nationwide and on
Walmart.com
.
"Ten years of SpongeBob deserves something incredible," said Leigh
Anne Brodsky, President, Nickelodeon/Viacom Consumer Products. "With a
truly unique in-store experience and new, distinctive product at Walmart,
customers feel like they are part of the SpongeBob tenth anniversary
celebration."
The "Happy Place" will feature an array of SpongeBob-themed products, including:
- Exclusive apparel and accessories including t-shirts, back-packs, shoes and more;
- A DVD package, distributed by Paramount Home Entertainment, featuring the first-ever direct-to-DVD release of "SpongeBob vs. The Big One", with an exclusive SpongeBob lunchbox and computer game;
- A new SpongeBob SquarePants Greatest Hits CD (from Sony Music) with exclusive bonus tracks;
- The THQ SpongeBob cooking-themed video game "Beach Party Cook Off" with exclusive packaging;
- Exclusive Jakks Pacific plush toys including "Happy Birthday SpongeBob" and "Bob on Board";
- SpongeBob-themed bedding; toys, games, youth electronics and party items; books, activities and more.
A fully integrated TV, print and online media campaign and in-store support
will highlight the new merchandise. SpongeBob signage will be featured
in-stores, along with advertising in the Walmart circular. Content will also be
featured on Walmart.com. Additionally, a
microsite-www.spongebobhappyplace.com-has been developed exclusively for Walmart
customers. "Invitations" to visit the website will be merchandised in
stores and customers can plug in special codes online for exclusive SpongeBob
content such as a virtual SpongeBob, party tips, and a behind-the-scenes video
of the making of the SpongeBob Walmart commercial.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years.
SOURCE Nickelodeon
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