Super Bowl XLIII Draws 42.1 Rating for NBC

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Super Bowl XLIII Draws 42.1 Rating for NBC 2/2/09

SUPER BOWL XLIII ON NBC DRAWS 42.1 OVERNIGHT RATING

"These numbers confirm the power and consistency of the Super Bowl as the top property in all of television." - NBC's Ebersol

TAMPA - Feb. 2, 2009 - Super Bowl XLIII, in which the Pittsburgh Steelers defeated the Arizona Cardinals 27-23 and described by John Madden as a "super Super Bowl" and Al Michaels as "a classic," earned a 42.1 overnight rating and a 65 share on NBC to put it on pace with past Super Bowls. In 18 of the last 20 years, the Super Bowl has delivered an overnight rating of 40.0 or higher.

"Every year, America stands still on Super Sunday and these numbers confirm the power and consistency of the Super Bowl as the top property in all of television," said Dick Ebersol, Chairman, NBC Universal Sports and Olympics. "Many people doubted this match-up, but it's the Super Bowl not the match-up, that draws an enormous audience.

"We are in a great place to be in relation to last year's historic and unimaginable game when an undefeated powerhouse was upset by an underdog from the country's largest media market."

Last year's game in which the New York Giants upset the New England Patriots in the game's final seconds, to end the Patriots historic undefeated season earned a 44.7/66, only six percent higher than last night's game.

Over the last 20 years, the average overnight rating for the Super Bowl is 42.5 with the high being 44.7 for Super Bowl XLII and the low a 39.4 for Super Bowl XXIV.

The rating peaked in the 10 p.m. ET half hour when nearly half of America's television homes watched (48.0/70). During the exciting fourth quarter viewers saw the Cardinals go ahead with just over 2 minutes left on a Kurt Warner to Larry Fitzgerald 64-yard touchdown pass followed by QB Ben Roethlisberger driving the Steelers to the game-winning touchdown to Super Bowl XLIII MVP Santonio Holmes with 35 seconds to play.

LAST FOUR SUPER BOWL OVERNIGHT RATINGS:
Super Bowl XLIII 42.1/65
Super Bowl XLII 44.7/66
Super Bowl XLI 42.1/62
Super Bowl XL 42.2/62

TOP 25 MARKETS FOR SUPER BOWL XLIII:
1. Pittsburgh 53.6/79
2. Norfolk 52.6/72
3. Jacksonville 50.6/71
4. Buffalo 50.4/68
5. Richmond 49.3/67
6. Tampa 49.2/70
7. Ft. Myers 48.1/68
8. Cleveland 47.7/69
9. Phoenix 47.5/80
10. Indianapolis 47.4/65
11. Nashville 47.2/66
12. Washington D.C. 46.7/70
13. Columbus 46.5/67
14. Orlando 46.4/66
15. Memphis 46.3/63
16. Philadelphia 46.2/65
17. New Orleans 45.7/63
18. Knoxville 45.2/58
19. Baltimore 45.0/63
T20. Denver 44.7/76
T20. Las Vegas 44.7/68
T20. Greensboro 44.7/63
T23. Charlotte 44.6/63
T23. Greenville 44.6/60
25. St. Louis 44.5/69

SUPER BOWL XLIII ON NBC 2ND MOST WATCHED SUPER BOWL IN HISTORY

147 Million Total Viewers & 95.4 Million Average Viewers Watch Super Bowl XLIII

TAMPA - Feb. 2, 2009 - Super Bowl XLIII is the second most viewed Super Bowl in history with a total audience of 147 million viewers, according to Nielsen Media Research, and third most-watched television broadcast in history. The Pittsburgh Steelers defeated the Arizona Cardinals 27-23 in a game described by John Madden as a "super, Super Bowl" and Al Michaels as "a classic."

"The Super Bowl, once again, proved its ability to captivate America," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. "The National Football League should feel a great sense of pride in providing a day of enjoyment to American families - especially those who are struggling in these difficult times."

The total audience ranks second all-time, trailing only Super Bowl XLII's 148.3 million viewers. That game benefited from a team from the nation's No. 1 media market as the New York Giants upset the New England Patriots in the game's final seconds to end the Patriots historic undefeated season. (Total audience measures viewership for all or part of a broadcast.)

Ebersol added: "Recording the two biggest Super Bowl audiences in history in two consecutive years proves that the NFL is stronger than ever. These numbers confirm the power and consistency of the Super Bowl as the top property in all of television."

The average viewership is also second in Super Bowl history, behind only last year's game (97.5 million). NBC now owns two of the top three and three of the top five most watched Super Bowls of all-time, with Super Bowl XXX third on the list with 94.1 million viewers and Super Bowl XXVII fifth with 91.0 million viewers.

MOST-WATCHED SUPER BOWLS (average viewers):
1. Super Bowl XLII 97.5 million Fox 2008
2. Super Bowl XLIII 95.4 million NBC 2009
3. Super Bowl XXX 94.1 million NBC 1996
4. Super Bowl XLI 93.2 million CBS 2007
5. Super Bowl XXVII 91.0 million NBC 1993

The "MASH" finale averaged 106 million viewers, making it the most-watched television broadcast in history.

MOST-WATCHED TELEVISION BROADCASTS (average viewers):
1. "MASH" Finale 106.0 million CBS 1983
2. Super Bowl XLII 97.5 million Fox 2008
3. Super Bowl XLIII 95.4 million NBC 2009

Source: NBC Press Releases

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