Pink's Funhouse Goes Mobile

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Pink's Funhouse Goes Mobile 10/24/08

P!nk's 'Funhouse' Goes Mobile

Funhouse App now available on Apple's App Store

NEW YORK, Oct. 24 /PRNewswire/ -- LaFace/ZLG premieres its first-ever artist branded application today for Apple's iPhone and iPod touch with multi-platinum recording artist P!nk. This marks LaFace/Zomba Label Group and Sony BMG's entrance into the mobile application arena with a strategy based around dynamic artist applications.

Fans can now download P!nk's Funhouse from Apple's App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/. The application features previews of the new album, the latest news, photos and essential information to connect fans to P!nk's world. Additionally a full discography including liner notes, a picture gallery and live news feed will be available and fans can customize the home screen inside the App as well as browse P!nk's Page and official website, without ever leaving the App.

Sean Rosenberg, VP of Mobile Marketing, Sales & Business Development, BMG Label Group comments "P!nk is breaking new ground in the mobile space by creating a platform to perpetually engage her fans and let them dig deeper into her album while on the go."

Paul McCarthy, Co-Founder of Aurnhammer LLC states "The P!nk App is a deep consumer experience, drawing fans into the world of all things P!nk and providing retail opportunities - literally at their fingertips."

P!nk will release her fifth studio album Funhouse on October 28th. Her latest hit single, "So What" recently hit No.1 across Billboard's "Hot 100 Singles," "Hot Digital Songs" and "Hot Digital Tracks" charts. Digitally, "So What" has sold over 1.27 million in single sales in just seven weeks. The David Meyers directed video is currently in rotation on VH-1, Fuse, Music Choice, and is one of the top ten videos on MTV. "So What" is currently No.1 in Germany, Switzerland, Austria and continues to top the U.K. singles chart for a third consecutive week.

SOURCE LaFace/ZLG

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