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Bowflex is the brand name for a series of exercise machines used for strength training and cardio training, marketed and sold by Nautilus, Inc.

The Bowflex grew out of a now expired patent first conceived by an Ethiopian engineering student in San Francisco, Tessema Dosho Shifferaw. Bowflex of America, Inc. began marketing the first product, The Bowflex 2000X in 1986. Bowflex of America changed its name to Bowflex, Inc, and became a public company on the Toronto Stock Exchange. In 1999 the company changed its name to Direct Focus, Inc. and initiated an IPO on Nasdaq. With the success of Bowflex, the company bought the Nautilus Corporation, Schwinn Fitness, and Stairmaster Fitness. In 2002 the company moved to the NYSE and renamed itself The Nautilus Group and is now Nautilus, Inc. which owns and markets the Bowflex along with Nautilus, Schwinn Exercise, Stairmaster and Pearl Izumi lines among other brands.

Instead of conventional weights or pulley machines, the original Bowflex machine used a combination of polymer rods to create constant resistance or tension. The machines are marketed as taking up much less space than a complete set of weights and machines. The company held a patent (U.S. Patent 4,620,704) on this "power rod" design which expired in April 2004.

Bowflex TreadClimber TC3000

Bowflex TreadClimber TC3000

Bowflex TreadClimber TC3000


Bowflex Xtreme 2 SE Home Gym

Bowflex Xtreme 2 SE Home Gym

Bowflex Xtreme 2 SE Home Gym


Bowflex 7 Series Treadmill

Bowflex 7 Series Treadmill

Bowflex 7 Series Treadmill


Bowflex Xtreme SE  Home Gym

Bowflex Xtreme SE Home Gym

Bowflex Xtreme SE Home Gym


Bowflex PR3000 Home Gym

Bowflex PR3000 Home Gym

Bowflex PR3000 Home Gym


Schwinn 431 Elliptical

Schwinn 431 Elliptical

Schwinn 431 Elliptical


Bowflex Classic Home Gym

Bowflex Classic Home Gym

Bowflex Classic Home Gym


Bowflex SelectTech 552 Dumbbells

Bowflex SelectTech 552 Dumbbells

Bowflex SelectTech 552 Dumbbells


Bowflex TreadClimber TC5500

Bowflex TreadClimber TC5500

Bowflex TreadClimber TC5500


 

 



 

      

 

 

 


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